About

Have you ever met someone at a networking event or an elevator? Our first instinct is to ask people what they do, right? Inevitably people feel compel to give us their fancy-pants-impossible-to-remember-or-decipher titles and company name. Unfortunately, still, that does not really tell you what they REALLY do. Does it?

 I was also guilty of this but all that changed when I learned the importance of knowing, embracing and sharing one’s Unique Value Proposition. 

What is a UVP? If you were to look it up you would get a partial answer, so, please allow me to give you a thorough response: 

A unique Value Proposition it is NOT what you do but the COMPLETE embodiment, and sum of ALL your life’s experiences, skill set, training, expertise, calling, and anointing. That my friend is a Unique Value Proposition.

 What do we call it when you put ALL that in place and actually use it to help, lead and encourage the people you have been called to serve? That is called Monetization. The art of leveraging your expertise in exchange for significant = life changing compensation. Would not it be amazing to learn how to do that?

Instead of boring you with what I called myself and the name of my company. First, allow me to share my Unique Value Story (a concept I started to use myself and am now teaching to my clients/students).

I have been reading books and writing short stories and poetry my whole life. I used to recite my poems in church and to write short plays for my Sunday school class and youth program; It was truly a passion of mine. 

I KNEW I would be a writer when I grew up, there was no doubt in my mind. I wanted to help people and to write books; although I had not idea how I would combine those two passions at the time. 

Right before I turned 19-years old my family moved to Boston, Massachusetts.  Now is the perfect time to tell you about my cute accent; I have one because I was born and raised in the Caribbean. Just imagine, a writer and communicator in Boston with a lot of head knowledge of the language but no conversational skills…like zero skills.

I became mute overnight. I knew what I wanted to say but could not say it. “That will NOT do, Catherine,” I said to myself. Almost immediately, I began to read books in English – I quickly learn that when you are reading, if one gets stuck the best course of action is to just keep on reading and the story will help you understand any sections you may have missed or could not understand.

I began to watched talk shows, movies, anything and everything that had closed captions. I started to listen to soft rock music (because it was slow and easy to understand) and also I enrolled in a local community college. I was determined to master the language QUICKLY. 

I was successful; within a year I became fluent enough to begin taking college-level classes and to fluently communicate with others. However, something I did not expect took place; my once strong writing confidence took a HUGE hit. I began to doubt my writing capabilities, and since learning English was a top priority I did not want to write my book in my native tongue. I was stuck between wanting to learn a new language and also needing to write (to me, writing is a NEED). 

I decided to put writing in the back burner and concentrated on mastering the new language. Reading became even more important to me. I made great friends, got married, got a job right out of college, had a baby, and life just got BUSY. The corporate ladder kept me busy, but it never fulfilled me. Every few years I would feel the urge to switch  careers and start over again. I was successful, and every switch seemed to get me higher, but I kept feeling empty and unfulfilled. 

From time to time I would attempt to write but the writing felt forced and incipit – there is nothing I hate more than unimaginative and subpar writing – the more I tried, the harder it seemed to get. 

One year, as I was working on my new year’s resolutions (as I had done countless times before) I began to set my new book writing deadline. Every year I would try bribing myself with the promise of a trip, a new fancy outfit or anything I could think of to motivate myself to FINALLY write and finish my first book (I always knew I would write many books, like John Maxwell or Stephen King) but without fail the bribes did not work.

There I was looking at my calendar figuring out what day of the week my birthday would fall that time and right before I wrote in my new journal I began to say, “I will finish writing my book by my birthday…wait…have I said this before?” and just like that I had a flashback of ALL the times I had said that before. TOO many times to count; one of the many skills I picked up in Corporate America was the ability to do math and analyze data. “So I have been trying to write a book since I was 19-years old and it is 2015, so that means that…no…that’s not possible. 20-years. I have been saying I will write my book for 20-long years?”

I could not believe the numbers, but as they say, “Numbers don’t lie.” I was about to turn 39-years old and I had no book, no fulfillment and I was not helping people (my calling and purpose in life). I was a success on the outside but a failure by my own standards.

I knew that just would not do ANYMORE. I began to look for a retreat, or program I could be a part of so I would be able to THIS time finish my book by my birthday. I looked and looked and could not find anything that started right away or in my area.

I finally connected with a colleague and I decided to kill two birds with one stone. I decided to help him with his business (I also became a super digital nerd while I built my Corporate career and knew how to get a business online FAST); he needed to get online, and I NEEDED to finish my book. We got working and by the 3^rd week of February OF THAT YEAR, I had finished my first book (not THE book, but I knew all I needed was to see myself at the finish line) and my friend had a FULL working and profitable online program. To this day he STILL uses it to make LOTS of money and help people on a consistent basis. We both got what we needed. 

Right away I began working on my story. I worked harder than ever. This time I did not need help, it was as if my writing superpowers had been awakened. I wrote, and I wrote.

On May 20^th, 2015 Styling Faith: The Complete Style Guide became available on Amazon. My story/testimony. Finally, and on my birthday too. The book went on to become a best selling book in multiple categories, just like my first book, Dream Big: Seven Keys To Stepping Into Your Calling did. 

I would love to tell you that I did not make mistakes and that everything was smooth sailing, but it was not. I overspent (paid too much for editing) in some areas and totally underspent in others (for example I did not invest enough in the book promotion).

Even though I was VERY happy with my first two books I did not know how to monetize them or how to build a sustainable or scalable business around them. Because of ALL the mistakes I made I decided to learn EVERYTHING about the monetization of content (pricing, the best platforms to use, ideal audiences, launching, systems, storytelling and promotions).

I have dedicated the last five-years to learning it all by attending conferences, masterminds, hiring more coaches and writing, LOTS of writing. I have written (some titles are not published yet, others I ghostwrote) over 23-24-books in about five years, created over 20-courses for myself and many more for my clients.

I have learned by trial and error. It took me WAY too long to figure out how to monetize my gifts, passion and anointing. I did not know how to leverage the gifts I used in my ministry in the marketplace.

I wanted to scale so I could help more people and fund ALL the projects I KNEW I was called to spearhead and back financially.

It is my desire that not a SINGLE person waste time trying to figure out ALL The 10-monetization steps (not only because I know it is painful for them, but because I know that the longer it takes them to figure it out the longer the people they have been called to serve suffer). 

Today, as a best selling author, TEDx/keynote speaker, professional certified life coach, certified Christian mentor, storyteller, woman of faith, and content monetization strategist Catherine specializes in helping successful and emerging people in ministry and/or corporate America monetize their passion and calling so they can connect with their dream audience and make a significant impact in the world.   

If you are READY to take your content for a spin, learn how to help MORE people without wasting time or resources and are able and willing to invest in your future then let’s see if Catherine can help you by clicking on the button below:

Happy Monetizing,